Government and Media Propaganda Urged Women to do Their Duty as an American and Get a Job

Women were heavily influenced to join the workforce during World War II by  the government and the media. Pieces such as the famous “Rosie the Riveter” painted women as strong and powerful. These empowered women to take on a completely new role. The government played a significant role in convincing women to join the workforce through the War Advertising Council. The purpose of this propaganda was to shift the traditional gender roles of the American population, with the end goal being to encourage as many woman as possible to join the workforce in an act of patriotism. This shift was necessary if the United States had any hope of winning the war. These positions were essentially glamorized, which is why so many women were quickly filling these spots. One of the most famous pieces of propaganda from this era was a poster of young woman in a denim jumpsuit, flexing her arm and exclaiming "We Can Do It". Rosie had a large influence. which can even be observed today. However the government's desire would only be temporary, as they would not push women to join the workforce after the war concluded.