Post 1960s: An Era of Subculture
The abandonment of conformity by young women communicated a brand-new era that had not been seen before. From the 1970s onwards, magazines reflected trends and cultures from youth, as teens communicated with the media as an outlet for self-expression.
Source: Evening Standard, Festival Hippies, 1972, Hulton Archive https://www.gettyimages.com/detail/news-photo/hippie-music-fans-walking-through-the-mud-at-bardney-pop-news-photo/2696268
Source: Dave Hogan, Punks, 1983, Hulton Archive https://www.gettyimages.com/detail/news-photo/group-of-punks-colonise-a-street-corner-with-a-can-of-beer-news-photo/50811016
A group of hippies in the 1970's.
A group of female punks from the 1980's.
As a result of this communication, new sub-cultures were constantly emerging as teens from all different backgrounds expressed themselves, ignoring judgment or criticism from older generations. From heavy metal culture of the 70s, to grunge and goth culture of the 80s, rebellious articulation through fashion became a staple after the change brought by the Swinging Sixties (Webb, 2020).