In 1964, Ford experienced declining sales due to a new generation of consumers who valued style and speed. In an attempt to redefine its image, Ford built the GT-40 to take down Ferrari in the 1966 Le Mans race. Ford’s stunning victory was a major turning point in automobile history, proving an American car company could beat Europe at its own game -- sparking increased sales of beloved Ford Mustang
and the launch of Ford Europe.​​​​​​​