Midnight Crowd Greets Sen. Kennedy Here, 1960, The Lewiston Daily Sun
Truimph in Cold War, Nixon Pledge to U.S, 1960, Los Angeles Times
Nixon, Kennedy Wage Down-To-Wire Battle, 1960, Los Angeles Times
TV ads were of importance during the campaign trail. The Kennedy campaign produced over nearly 200 commercials demonstrating Kennedy's ability to speak and connect to people by using excerpts from his speeches, rallies, and soon, his debates. Many of his ads were endorsements, with one of them featuring Harry Belefonte. Harry Belefonte rallied African American supporters, who the campaign feared, would turn away from Kennedy because of his Catholic faith. With Richard Nixon, most of his ads were of him speaking directly to the camera and giving forceful and detailed answers to an offscreen speaker. It showed Nixon as a serious and experienced leader that can stand up to the Communists. Most of Nixon's ads were of questions about the Cold War.
Midnight Crowd Greets Sen. Kennedy Here, 1960, The Lewiston Daily Sun
Truimph in Cold War, Nixon Pledge to U.S, 1960, Los Angeles Times
Nixon, Kennedy Wage Down-To-Wire Battle, 1960, Los Angeles Times
Newspapers have been America's top source of political information. Over 106,581,000 newspaper circulated in 1960 during the weekdays and weekends. With reporters all over the campaign trail from start to finish, the candidates always look to perform the best they can, from answering questions, greeting supporters and putting on great rallies. One wrong statement can lead to bold titles for everyone to see. Candidates also look to gain endorsements from newspapers as well, with its readers almost to be sure to support the candidate.