A Picture with Profit
The picture Joe Rosenthal took of the second flag-raising atop Mount Suribachi immediately became a turning point in U.S. morale, helping aid the war effort.
War Bonds
"A war bond is just individual citizens lending the government money... You give your money to the government and in six to ten years' time they pay you back plus interest."
- Alan Wakefield
"To save: to buy and to hold all we can of war bonds - this is a small service to ask of us who do not fight yet - it is one of the biggest things we can do for our fighting men."
- President Franklin D. Roosevelt
"The Thrill of that Lofty Flag-Raising"
- Joe Rosenthal
"The Associated Press, Rosenthal’s employer, transmitted the picture to... newspapers... and it made the front pages of many Sunday papers."
"Joe Rosenthal and the Flag-Raising on Iwo Jima", The Pulitzer Prizes
"The photograph appeared almost immediately in retail store windows, movie theaters... and billboards... President Franklin Roosevelt made the photograph the theme for the Seventh War Bond Tour".
International Photography Hall of Fame and Museum
"This picture has done quite a lot to attract attention of people to what those men were doing out there... what kind of a battle it was, what their courage and tenacity was and the great losses, great sacrifices".
- Joe Rosenthal
"Iwo Jima War Bonds" | National Museum of the Pacific War
"Worth the Effort"
- Joe Rosenthal
"The public could purchase a $25 war bond for $18.75 which would be used to help pay for the military’s expenses. The war bond could be redeemed 10 years after the purchase for the full $25."
United States Holocaust Memorial Museum
"[The 7th war bond] raised $26 billion for the U.S. Treasury, more than any other bond tour."
International Photography Hall of Fame and Museum
Newspaper advertisement for the 7th War Loan | University of North Texas
War bonds like the 7th War Loan helped raise money from Americans that helped supply soldiers with ammunition and artillery. This money also helped the U.S. avoid severe inflation that other countries had to endure after the war.