Response

Television's Role in the Civil Rights Movement:
​​​​​​​Shedding Light on Unseen Problems
and Causing Social Change

Political and Social Response

Martin Luther King Jr. Watches Lyndon B. Johnson Address the Nation on Television. Image courtesy of Thought.co

Social Change 

   The national coverage of these two events through television communicated the direness of African-Americans’ situation and changed much of American society's attitude on race. Moved by the coverage of the murders in Mississippi, famous American painter and illustrator Norman Rockwell, who was known for making wholesome and apolitical American art, began creating art that highlighted the struggle of the civil rights movement. 

Painting of the Freedom Summer Murders by Normal Rockwell. Image courtesy of the Norman Rockwell Museum. 

Sketch of the Freedom Summer Murders by Normal Rockwell. Image courtesy of the Norman Rockwell Museum. 

Painting titled "New Kids on the Block" by Norman Rockwell. Image Courtesy of the Rockwell Museum.

    Comedian and TV actor Dick Gregory, who helped publicize the event through TV, convinced celebrity Hugh Hefner to donate $25,000 to those who could offer the police tips in their search.

Hugh Hefner (left) pictured with Harold Washington, the first black mayor of Chicago (middle), and Sidney Poitier, famous movie actor (right). Image courtesy of Salon.com 

"Here's to the State of Mississippi" by Phil Ochs. Audio courtesy of Youtube. 

Interview with Anne Sweazey, childhood friend of Micheal Schwerner, on how the television coverage of the Freedom Summer Murders personally affected her. Pictured to the right is Stephen Liaskos, who conducted this interview for our project.   

Political Change 

    Lyndon B. Johnson, the U.S. president through much of the civil rights movement, was hesitant to support civil rights because of fear that it would hurt his support with southern voters. However, after news coverage of the Selma Protests were shown to the public, Johnson felt that a large, and still growing number of Americans, wanted change in regards to civil rights, and he asked congress for legislation which would become the Voting Rights Act of 1965. The television played a critical role in communicating to the public the issues Black America was facing, and without it, the civil rights movement would have been as slow and ineffective as it had been in the past.

Lyndon B. Johnson addresses the American people in a speech. Image courtesy of The Washington Post.