HISTORICAL CONTEXT

Historical Context


What is Soft Power?

Harvard Professor Joseph Nye's Comments on Soft Power
from: Foreign Policy Association, "Joseph Nye – On Soft Power." Youtube.


What is Gastrodiplomacy?

CP-nixon-1.jpg

President Nixon and Premier Zhou Enlai Eating a Chinese Course Meal from: "Nixon and Chopsticks." Celestial Peach.​​​​​​​

President Obama and Anthony Bourdain at a Restaurant in Vietnam
from: "Celebrity chef relives Obama's street food experience in Hanoi." VN Express International.

Gastrodiplomacy can be used as a soft power tool to enhance multicultural communication.

“Food is a catalyst, not only for families to come together, but sharing a meal often creates an environment for business partners, co-workers, community leaders, and educators to exchange ideas for a purpose far greater than basic nutrition. It is an important tool in building cultural understanding, and in turn, breaking down traditional barriers by providing insight into a culture that might otherwise be unknown to a person” 

Alhinnawi (2011)

Countries have shared their own cultures through various strategies, one of the most notable being their cuisine.

Paul Rockower first coined the term gastrodiplomacy, defining it as:

“A method of reaching hearts and minds through people’s stomachs.” 

Wallin (2013)​​​​​​

This term has become a common part of the lexicon in the last decade and has been utilized by various countries as a soft-power instrument for boosting their public image.

Later Sam Chapple-Sokol gave a more precise definition:

“The use of food and cuisine as an instrument to create a crosscultural understanding in the hopes of improving interactions and cooperation” 

- Chapple-Sokol (2012)​​​​​​

Thesis
Goan 'Vindaloo' or 'Kari'