(Alcoa Aluminum, 1953)
Communication Through Advertisement
“Advertising is a powerful tool used by the media to portray an image, change an idea or shape an attitude. . ."
~ Peggy Preston, 1988
(Xerox, 1960)
"You mean a woman can open it?"
- Alcoa Aluminum
"Here's what he means by Pork and Beans!"
- Campbell's
(Campbell's, 1952)
(Drummond Sweaters, 1950)
"Indoors, women are useful- even pleasant!"
- Drummond Sweaters
(Van Heusen Ties, 1951)
(Hoover, 1950)
(George Rapp, 1943)
(Folgers, 1960)
“. . . Although society usually considers advertising a medium to sell
products, it can also sell a person, or, in this case, a gender role."
~ Peggy Preston, 1988