Presidency

“Silent Cal” -  Revolutionizer of Voter Communication          

At 2:47 on August 3rd, 1923, after the sudden death of President Harding by stroke, Coolidge took the oath of office in his family home in Plymouth Notch, Vermont. His father, Colonel John Coolidge, who was also a notary public, administered the oath. He would return to Washington to lead the grief-stricken nation.

After the death of President Harding, Coolidge took the oath of office under his father, Colonel John Coolidge, a notary public, who administered the oath, Library of Congress

The front page on the New York Times on August 3, 1923, reporting on the death of Harding, New York Times.

 “I favor the policy of economy, not because I wish to save money, but because I wish to save people. The men and women of this country who toil are the ones who bear the cost of the Government. Every dollar that we carelessly waste means that their life will be so much the more meager. Every dollar that we prudently save means that their life will be so much the more abundant. Economy is idealism in its most practical form.”
~ Calvin Coolidge, at his 1924 inauguration speech

The campaign booklet of the song, Keep Calm and Keep Coolidge, which was used at his campaign rallies, Cornell University Library

“Keep Cool-idge” poster,  Northhampton Public Library 

1924 Coolidge Fan with Campaign song, Calvin Coolidge Foundation

A 1991 rendition of Keep Cool and Keep Coolidge by Howard Da Silva, Howard Da Silva 

"The words of a President have an enormous weight, and ought not to be used indiscriminately."
~ Calvin Coolidge on the worth of a presidents words 

A photo of a happy Coolidge after his appointment to president, Vermont Historical Society.

In 1923, in just a year of presidency, he cut taxes, established the Washington Naval Treaty, and granted citizenship for all Native Americans born in the United States. In 1924, he went on to be elected to be president, as his personality deflected slander. as Republicans urged the nation to "Keep Cool with Coolidge," a popular slogan that reflected the public's sense of optimism during the roaring '20s, which carried him into the presidential office for his second term.

As president, Coolidge firmly believed in keeping government out of the way of big business and “generally appeared to embrace the status quo.”  He advocated for frugality and minimal government interference, but at the same time he celebrated the economic growth of his term and tried his best to connect with the public, which can be seen with the extensive photos of him with the public.

Calvin Coolidge adopted by a Sioux tribe in 1927, Politico

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