"This republic was not established by cowards; and cowards will not preserve it."
- Elmer Davis
While these three posters are not as evidently similar as the ones previously shown, they still all have one theme in common, which is masculinity. The first poster shows a Nazi soldier in the foreground with a swastika in the background. The artist invoked masculine ideals by highlighting the soldier’s body language and stance.
Source: Calvin University.
Poster by James Montgomery Flagg. Source: National Archives.
What makes this Uncle Sam poster so captivating is that he represents American masculinity in a rather unusual way. He is depicted as aging, yet strong. For young men looking to join the army, the poster represented a father figure in their life, which is someone they might associate with masculinity.
The last poster appeals not to fatherly ideals, but to youthful machismo. The artist achieves this through the way the seaman’s body is framed. The harsh shadows are drawn to accent his muscles, making his biceps and jawline appear extremely masculine, and his features are drawn to embody practical perfection. What the artist achieves with this poster is to show that men who join the Navy are masculine and patriotic.
Source: National Archives.