Live Aid

Bob Geldof saw a newsletter about the African Famine. No one really cared about their lives before Geldof. He traveled to Ethiopia himself to witness the suffering and the famine that killed many people and were going to kill more if he didn't do something about it. He wanted to protest the Ethiopian Government and try to help the people get the resources they need to survive. He vowed to provide them with food and resources.  

"They appear to show that no food at all reached the starving in the early months of the 1973 famine, underlining why the television pictures of famine in Ethiopia were so grim, even in comparison with what came later. And the terrible two year build-up to the 1984 famine, the world displayed indifference to the suffering, 5 million people were going hungry. "
~ Peter Gill, Foreigners and Famine: Ethiopia Since Live Aid, 2010. 

Geldof and some of his peers began writing the world renoun song 'Do They Know It's Christmas' to raise money for the crisis. the single became the UK's biggest selling single of the time and raised £8m.

This form of communication brought the world together to combat the crisis in Ethiopia. Because the song was such a big hit and there was so much advertisement for this song and their cause, people were now more aware of the livelihood of those who were suffering in Africa. This song brought hope and unity around the world to donate and fight for their cause. 

The Live Aid Performances were known as "the day music changed history," the Live Aid concerts of July 13, 1985, were held to raise money to fight the horrifying famines sweeping Africa. 

In a triumph of technology and good will, the event raised more than $127 million in famine relief for Africa.
~ "Live Aid concert raises $127 million for famine relief in Africa," History, 1985.