The success of partnering with Micheal Jordan influenced Nike to partner with other athletes, which also led to selling apparel. After Micheal Jordan, Nike continued to make new segments and partner with other athletes. For example, Nike partnered with David Robinson and Charles Barkley. They named that partnership “Force” . The Force shoe became its own sidebrand to the company. Nike also partnered with Scottie Pippin and named it “Flight”, which also became its own sidebrand. Both Flight and Force came out with not only shoes but also clothing. After mastering the basketball shoe, the company moved to making tennis, baseball, soccer, volleyball, football shoes and much more. Nike has made fitness clothing and all sport clothing as well. They continue to partner with athletes and will continue to expand their company further (Knight, High-Performance...").​​​​​​​​​​​​​​