The importance of Nike's Air Jordans is the overall leadership they have achieved in shoes and apparel. Nike is one of the most recognizable logos and brands in the world. This is able to be so because of the shoes Nike has been able to create and make popular (Knight, "High-Performance..."). Nike’s job as a shoe and apparel company is important in many ways. It was one of the first companies to partner with famous athletes and grow in sales. Also, the shoes that were created were made with a purpose to help in that specific sport (Knight,“​Nike’s Fiercely Competitive Phil Knight”). Nike’s leadership shows how one idea can lead into a billion dollar company.