Impact
This picture is of Michael Jordan wearing his Air Jordans during a basketball game ("Chicago Bulls v. Washington Bullets")
The introduction of the Air Jordans had a significant impact on Nike. Instantly popular, Air Jordans were known by everyone. When Nike signed with Micheal Jordan, the predicted amount of the contract was around three million dollars in the first four years of partnership. In the first year of partnership, Nike earned 126 million dollars from Air Jordans. Over the years, Micheal Jordan has become more known and has made over one billion dollars off of the Air Jordans (“The Power of Partnerships…”). Nike was no longer having trouble with money, and was in the clear financially (Knight, "High-Performance...")