Bentley is a frontier because it was The first luxury and performance car brand. “combination of performance and luxury is the very definition of a Bentley ” (“The Bentley Story”). In 1919, Walter O. Bentley founded Bentley Car Company (“Bentley Was the Father of British Sports Cars”).  Bentley's impact was that it started a whole different kind of car. Before, people could not buy a luxury or performance car. “Bentley created a company with a simple objective: to build a fast car, a good car, the best in its class” (“Bentley Motors”)​​​​​​​

(“Imagine Lifestyles Black Fleet 12”)